The researchers interviewed 27 representatives from businesses, research institutions, non-governmental organisations (NGOs), and policymaking bodies, using semi-structured interviews and quantitative surveys to collect data.
Most respondents expressed a bio-ecocentric worldview, agreeing that nature has intrinsic value and that economic growth has limits. Views were more divided on nature’s resilience and resource sufficiency. Across worldviews, participants prioritised pollinators’ roles in sustaining biodiversity and supporting food production, while cultural values such as natural beauty and recreation were considered less important. Even the most anthropocentric respondents acknowledged pollinators’ intrinsic right to exist and described conservation as a moral responsibility.
The study highlights important implications for policy and communication. Conservation efforts typically emphasise intrinsic and human use values, but additional perspectives - such as relational values rooted in moral principles and responsibilities toward nature - may also motivate stakeholders. Incorporating a broader range of values into policy development could strengthen engagement.
Read the full study here.